![]() Nevertheless, consumers’ unfavorable disposition, particularly toward advertising, has hit industry participants hard.įurther, a strengthening broadband ecosystem in international markets, along with proliferation of smart TVs, is anticipated to drive growth. Skinny Bundles, Original Content Driving Growth: Cable television’s ability to generate ad revenues outside traditional TV platforms, such as websites and any digitally-consumed platform, provides increased scope for target-based advertising. 4 Trends Shaping the Future of the Cable Industry The industry is highly regulated by the Federal Communications Commission (FCC). The industry requires a high capital expenditure on infrastructure to enhance its services. Cable companies also sell advertising spots on their channels. These companies purchase licenses to provide subscribers access to cable television channels owned by programmers and distributed over the network backbone. Typically, cable companies either build their own network backbone or lease physical access to the network backbone from telecommunication companies. ![]() ![]() These companies provide equipment such as satellite dishes, digital set-top receivers and remote controls. Industry participants offer pay-TV services, including Internet-based streaming content. The Zacks Cable Television industry primarily comprises companies that provide integrated data, video and voice services. Increased consumption of media due to the pandemic-induced lockdowns and shelter-at-home guidelines has been a key catalyst for industry participants like Comcast, Charter Communications and DISH Network. Strong demand for WiFi devices and wireless Internet has been a growth factor. Focus on providing bundled offerings and on-demand programming content that cater to changing consumer behavior bodes well for streaming players.ĭespite stiff competition, Cable Television industry players are benefiting from the spike in the coronavirus-led demand for high-speed broadband. The Zacks Cable Television industry is suffering from cord-cutting driven by innovative content offerings from streaming service providers. Chicago, IL – Janu– Today, Zacks Equity Research discusses Comcast CMCSA, Charter Communications CHTR, and DISH Network DISH.
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